Watermelon

Apple

Lychee

作品 01

Latt Ice

Instagram feed for a fruit vape liquid, 2022. Fruit-head characters, oversized type and a colour that changes with every flavour.

ラットアイスLatt Ice

Three flavours, one loud system. Every post gets a fruit-head character, oversized type and a colour that changes with the flavour.

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仕組み

The system

01
Fruit heads
People with a watermelon, apple or lychee for a head, dropped into everyday Indonesian moments.
02
Type as packaging
Each flavour name is set huge and cut by the bottle, so the word and the product read as one image.
03
Cold colours
Ice blue and teal underneath, with the fruit colour on top, so every post feels chilled.

全作品

Click any post to see it full size.